Articles
testa
May 19, 2026
bob
May 19, 2026
merl
May 19, 2026
Billionaires vs Average American Family
Feb 8, 2026 — An animated graph comparing the average American family's net worth to Billionaires. Rendered as a murmur of starlings.
Adobe Gen Studio notes from the trenches: planning for success
Jan 14, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.
Getting ROI from Fluid Revenue systems
Sep 14, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.
Adobe GenStudio: Scaling content generation for Performance Marketing
Jul 11, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.
Fluid Revenue Orchestration needs two things
Jun 25, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.
MVD=MVD: Your Minimum Viable Data is your Most Valuable Data
Jun 20, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.
The perfect CRM: I once met a real unicorn in the Canadian wilderness
Jun 20, 2025 — The perfect CRM: I once met a real unicorn in the Canadian wilderness.
Basic tenets of Fluid Revenue at Scale
May 29, 2025 — I've formed an opinion of what makes a strong Revenue Orchestration Architecture. Here's my basic tenets for design.
Fluid Revenue Orchestration transformation requires active executive sponsorship
May 20, 2025 — Don't let the execs weasel out of the hard work of managing digital transformation.
WTF is up with the images, Bill?
May 16, 2025 — Crap stock photos and Midjourney images devalue thoughtful use of editorial image. In protest, mine are utterly random.
Beyond Martech siloes: Thinking about the full Revenue Enablement Architecture
May 3, 2025 — Thinking about the full Revenue Enablement Architecture.
Sometimes, you need a CTO
Mar 20, 2025 — Sometimes, you have to go beyond what the client is asking and find the real problem. It can be ugly.
A deep-dive into Adobe GenStudio: scaling content generation for Performance Marketing
Feb 25, 2025 — A deep-dive in to Adobe Gen Studio: Scaling content generation for Performance Marketing
Tasks and timelines for merging an acquired company’s martech systems
Feb 19, 2025 — A checklist of tasks and timelines for merging Marketo instances.
What is a Revenue Orchestration Architect?
Feb 16, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.
Personalization in Healthcare: A Conversation with Kate McAdams
Jan 16, 2025 — Kate shares her perspective on the growing role of data in healthcare, emphasizing that personalization is about more than technology
72 hour rollout from FDA approval — A conversation with Ava O’Keefe
Dec 12, 2024 — Ava O'Keefe walks me through her experience running a go-to-market (GTM) program for a pharmaceutical company awaiting FDA approval.
Surrealism turns 100 today
Oct 14, 2024 — Surrealism turns 100 today. Welcome to the Miasma.
A designer’s take on GenAI
Sep 7, 2024 — I don't consider this art, and I don't consider this non-art, but more of a 'confection'.
Renewing passion during job change
Jul 11, 2024 — I'm moving to a new job after several years of managing the operations for a team of global consultants
On Calm Computing
Feb 18, 2024 — More and more people want flow, they want control over their computing. They want calm computing.
Website publishing as external thought
Jan 13, 2024 — I confused "I have valuable thoughts" with "I need to publish valuable thoughts for others".
On Quiet Productivity
Jan 2, 2024 — Quiet Productivity requires several things to be in place before it can succeed
Siri knows
Sep 9, 2023 — Siri knows who to suck up to. Siri knows a badass when she sees one.
The bench, again
Jul 9, 2023 — Ten years later, Teta Maria’s bench.
On bears and old designers
Apr 19, 2023 — I can’t stop making pages like the Clarks Trained Bears can’t stop performing, even in winter.
Adobe Summit 2023: Wow, did they get it right
Mar 30, 2023 — Adobe Summit 2023: Wow, did they get it right
Statement on Generative AI
Sep 20, 2022
I’m thinking...
Jun 8, 2022 — I'm thinking about the individual as a brand and how toxic it is to free thought and exploration.
Making walnut bitters
Jun 2, 2021 — I’m making walnut bitters
Making Tabasco barbecue rub
May 8, 2021 — Today, I’m making barbecue rub.
I gave my mom her voice back
May 4, 2021 — When my mom was dying, I used my design skills to help her communicate in her final days.
Drydocked boat, Iceland
May 1, 2021 — Here’s a great old boat we found while walking to get groceries in Reykjavik.
Merging marketing automation platforms
May 1, 2021 — We outline the steps needed for an instance merge involving two organizations running Marketo and Salesforce.
On chocolate crystallization
Apr 13, 2021 — Chocolatiering is all about learning to manipulate crystalization, liquids and fats.
Hepcat Willy’s Fave Rave!
Feb 15, 2021 — Long time ago, I hosted a few music sites.
What is the web like without the web?
Jan 8, 2021 — What is the web like without the web?
The Exakta VX1000
Mar 19, 2020
Making Spruce Syrup
Mar 18, 2020 — I'm making spruce syrup. I was foraging in our nearby Benedictine monastery gardens
Annual rituals: reflecting on a new year
Jan 9, 2020 — Someone asked about my simplicity hacks. Here’s my advice.
Real eggs
May 9, 2019 — Forget the frigid bland orbs scrubbed of all personality found in your grocery store. Here’s what eggs are supposed to look like.
So long, Wendel
May 4, 2019 — Terry’s Eulogy
Restoring an advocate briefcase
Mar 9, 2019 — All this really needed was a good cleaning, buffing and few new coats of conditioner and polish.
Students: Your resume sucks. Here’s how to fix it
Mar 7, 2019 — Most student resumes suck.
Ruthie writes a check
May 1, 2018 — Ruthie somehow got ahold of Grandmama's checkbook and wrote checks to Mary and Frank.
Staffing the revenue marketing team: salary ranges 2018
Mar 12, 2018 — Here's a quick chart to show you the salary ranges typical for revenue marketing technical roles within a medium-sized enterprise.
Afternoon in Pesaro
May 22, 2017 — An afternoon in Pesaro
Restoring a burl attaché
May 16, 2017 — A few years ago, I came across an Italian wood attaché case
Mr. Splashypants meets the Fiesta
May 9, 2017 — That’s my boat.
A bench in the village
May 9, 2013
A garage door in Kolín
Jul 2, 1992 — Photo of a garage door in Kolín CZ