people
The perfect CRM: I once met a real unicorn in the Canadian wilderness
Jun 20, 2025 — The perfect CRM: I once met a real unicorn in the Canadian wilderness.
Fluid Revenue Orchestration transformation requires active executive sponsorship
May 20, 2025 — Don't let the execs weasel out of the hard work of managing digital transformation.
Sometimes, you need a CTO
Mar 20, 2025 — Sometimes, you have to go beyond what the client is asking and find the real problem. It can be ugly.
What is a Revenue Orchestration Architect?
Feb 16, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.
Personalization in Healthcare: A Conversation with Kate McAdams
Jan 16, 2025 — Kate shares her perspective on the growing role of data in healthcare, emphasizing that personalization is about more than technology
72 hour rollout from FDA approval — A conversation with Ava O’Keefe
Dec 12, 2024 — Ava O'Keefe walks me through her experience running a go-to-market (GTM) program for a pharmaceutical company awaiting FDA approval.
I gave my mom her voice back
May 4, 2021 — When my mom was dying, I used my design skills to help her communicate in her final days.
So long, Wendel
May 4, 2019 — Terry’s Eulogy
Students: Your resume sucks. Here’s how to fix it
Mar 7, 2019 — Most student resumes suck.
Staffing the revenue marketing team: salary ranges 2018
Mar 12, 2018 — Here's a quick chart to show you the salary ranges typical for revenue marketing technical roles within a medium-sized enterprise.
Afternoon in Pesaro
May 22, 2017 — An afternoon in Pesaro
Mr. Splashypants meets the Fiesta
May 9, 2017 — That’s my boat.