strategic
Getting ROI from Fluid Revenue systems
Sep 14, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.
Fluid Revenue Orchestration needs two things
Jun 25, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.
MVD=MVD: Your Minimum Viable Data is your Most Valuable Data
Jun 20, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.
Basic tenets of Fluid Revenue at Scale
May 29, 2025 — I've formed an opinion of what makes a strong Revenue Orchestration Architecture. Here's my basic tenets for design.
Fluid Revenue Orchestration transformation requires active executive sponsorship
May 20, 2025 — Don't let the execs weasel out of the hard work of managing digital transformation.
Beyond Martech siloes: Thinking about the full Revenue Enablement Architecture
May 3, 2025 — Thinking about the full Revenue Enablement Architecture.
What is a Revenue Orchestration Architect?
Feb 16, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.