martech

Adobe Gen Studio notes from the trenches: planning for success

Jan 14, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.

Sep 14, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.

Jul 11, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.

Jun 25, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.

Jun 20, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.

Jun 20, 2025 — The perfect CRM: I once met a real unicorn in the Canadian wilderness.

May 29, 2025 — I've formed an opinion of what makes a strong Revenue Orchestration Architecture. Here's my basic tenets for design.

Feb 25, 2025 — A deep-dive in to Adobe Gen Studio: Scaling content generation for Performance Marketing

Feb 19, 2025 — A checklist of tasks and timelines for merging Marketo instances.

Feb 16, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.

Dec 12, 2024 — Ava O'Keefe walks me through her experience running a go-to-market (GTM) program for a pharmaceutical company awaiting FDA approval.

Mar 30, 2023 — Adobe Summit 2023: Wow, did they get it right

May 1, 2021 — We outline the steps needed for an instance merge involving two organizations running Marketo and Salesforce.

Mar 12, 2018 — Here's a quick chart to show you the salary ranges typical for revenue marketing technical roles within a medium-sized enterprise.