consulting

Adobe Gen Studio notes from the trenches: planning for success

Jan 14, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.

Sep 14, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.

Jul 11, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.

Mar 20, 2025 — Sometimes, you have to go beyond what the client is asking and find the real problem. It can be ugly.

Feb 25, 2025 — A deep-dive in to Adobe Gen Studio: Scaling content generation for Performance Marketing

Feb 16, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.

Jan 16, 2025 — Kate shares her perspective on the growing role of data in healthcare, emphasizing that personalization is about more than technology

Mar 30, 2023 — Adobe Summit 2023: Wow, did they get it right